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5 essential tips for marketing your sports club to increase members
20 February 2019

5 essential tips for marketing your sports club to increase members

April 2019 Update
 

Did you know that there's a new piece of software for club management launching in the USA soon? Yep and guess what? It's Coacha! We'd really appreciate our UK users spreading the word with any friends/family who are involved in sport and based in the US. We're super close to launching now and US clubs who are keen to trial Coacha can register their interest here.

 


It may not feel like it for some clubs, but your sports club is essentially a business. Whether you’re profitable or charitable, you’ll have similar goals; mainly to maintain or keep growing the number of athletes/classes within your club.

As a sports club membership software, we very often speak to club owners who are looking to take new members into their sports club but have no idea where to start with advertising for them. These club owners will come from various sports such as football, cheer, swimming, tennis and more!

 

sports club membership software


Many of you may not know this, but our sister company is a Web Design and Digital Marketing company called MA Design. It was founded by Coacha’s co-founders over 15 years ago. So when we’ve spoken to these club owners who have happened to mention their recruitment drive; we’ve happily pitched in with some friendly marketing advice. We thought it’d be kind to share this with you, so that you can benefit too!




1. Have a decent website


We’ve seen it time and time again; an awesome sports club with a fantastic reputation… but with a hideous website. Many potential new students (and their parents) may initially check out your website before getting in touch. If your website isn’t responsive, easy on the eye, is hard to navigate around or doesn't exist, do you ever wonder how many potential new students you could be losing?


2. Keep active social media accounts


Around the same time as looking for your website, a new student may search for your club on social media. Your Facebook/Instagram/Twitter accounts are a wonderful places to showcase everything your club has got to offer. This is your opportunity to make others see what a successful, fun club yours is to join.

Also if your social media is regularly updated, it shows you’re organised and easy to get in touch with. If you’re worrying where to find the extra time to focus on social media, you can use social media scheduling tools like Hootsuite/Buffer. On tools like these, you can make one post and schedule them to post across all social media platforms at specific times.

You can also create new posts about your recruitment drive. It's a good idea to ask people to share, or post to local forums to get as much reach as possible.

 

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3. Ask your existing members to leave reviews


People are much more likely to invest time or money in something if they read positive reviews. Ask all your members to leave positive Facebook reviews and then share them on your social media channels for potential new students to see.


4. Word of mouth


The power of a referral can be amazing. People trust their friends. They are more likely to pick a club that someone trusted has reccomended, over a club they don't know much about.

Make your existing members/parents aware that you’re opening your club to new students. You can ask them to let their friends/family/colleagues know, or even share your Facebook post.


5. Have a waiting list


During periods where you're full, you could lose potential new students who visit your website/social media. If you have a waiting list, these athletes can register at any time. Then when you start recruiting, you can simply go through and accept them.

Coacha’s signup form doubles up as a waiting list facility. When members complete the form, they enter a Pending Members list until accepted by the administrator.
 



marketing for sports clubs


If you’ve been looking for a new, more efficient way to run your club, then sign up for a free trial today. There are no obligations and no card details needed. If you haven’t got time, or don’t know where to start, then we can set your club up totally free of charge for you. If you're ready to save some time and money, then what are you waiting for?

Also, did you know that if your sports club earns over the VAT threshold, there is a new initiative called Making Tax Digital which alters the way you record and submit your tax returns? Find out how Coacha supports you in that process here.

 

Testimonials

Taylor James

Taylor James

Sep 25, 2018

Always do their best to help sports clubs save time, money and do more things that they enjoy.

Kelly Loughlin

Kelly Loughlin

Sep 25, 2018

An amazing service, has saved me hours and hours of admin. Easy way to take payments and safely store athlete details. Such a huge weight off my shoulders!

Marley Hughes

Marley Hughes

Sep 6, 2018

Couldn't run my swimming classes without it now. The team are just great, really helpful, will always help you out. The system is really reliable - I tried a lot of different pieces of software and none matched Coacha for price and features. Thanks guys. x

Kim Readman

Kim Readman

Nov 7, 2018

Great software, still very much a work in progress, but fantastic so far and the customer service is absolutely first rate :)

Jess Mortimer

Jess Mortimer

Oct 1, 2018

We have just started using Coacha this season and honestly it is one of the best decisions I have made this year! I used to spend hours on admin, chasing people for payments, taking cash & cheques to the bank and then checking to make sure the payments had actually gone into our account. Now I no longer have to write out invoices or handle cash and Coacha wil... l do the chasing for payments for me - which is amazing! Whenever I have any questions I get straight on the phone and their amazing team have either got the problem solved in seconds, or they get back to me as soon as they can with a solution. I cannot recommended this software and the support team enough. Thank you from one happy and less stressed Cheerleading coach!  read more

Katie Dignan

Katie Dignan

Sep 25, 2018

Amazing software that has helped our club so much!

Nick Phillips-Holt

Nick Phillips-Holt

Jul 27, 2018

Coacha is superb. I run a shooting range in Gloucestershire and it helps me keep on top of my admin. Helpful support. Very good software that they should charge more for!

Alice BK Robinson

Alice BK Robinson

Jan 22, 2019

Brilliant service, saved us so much time in the office meaning we can spend more time actually coaching!! 100% recommend!

Brooke Hockley

Brooke Hockley

Sep 26, 2018

Before heading into our second season as a club and doubling in size we were very apprehensive about the administration aspect. I am so grateful to have come across coacha as it has made my life seamless in terms of the membership process among other factors such as data protection. We have also set up a stripe account to collect our monthly fees and I am very ex... cited about this as it is going to completely eliminate the tiresome process of chasing people. The report section of coacha is also really handy to be able to track who has set up their subscription. Taylor & the coacha team’s response time to feedback is excellent and I have been very impressed with the service so far. Coacha is revolutionising the way we work and they are doing a fantastic job!  read more

Molly Jewitt

Molly Jewitt

Jan 8, 2019

The Coacha software has made managing our swim school so much easier! So simple and straight forward to use and saves hours of admin work.
No more chasing people for payments getting half cash half bank transfers or having to think who paid what, everything is sorted out with a click of a button! Highly recommend, great software!

Taylor James

Taylor James

Sep 25, 2018

Always do their best to help sports clubs save time, money and do more things that they enjoy.

Kelly Loughlin

Kelly Loughlin

Sep 25, 2018

An amazing service, has saved me hours and hours of admin. Easy way to take payments and safely store athlete details. Such a huge weight off my shoulders!

Marley Hughes

Marley Hughes

Sep 6, 2018

Couldn't run my swimming classes without it now. The team are just great, really helpful, will always help you out. The system is really reliable - I tried a lot of different pieces of software and none matched Coacha for price and features. Thanks guys. x

Kim Readman

Kim Readman

Nov 7, 2018

Great software, still very much a work in progress, but fantastic so far and the customer service is absolutely first rate :)

Jess Mortimer

Jess Mortimer

Oct 1, 2018

We have just started using Coacha this season and honestly it is one of the best decisions I have made this year! I used to spend hours on admin, chasing people for payments, taking cash & cheques to the bank and then checking to make sure the payments had actually gone into our account. Now I no longer have to write out invoices or handle cash and Coacha wil... l do the chasing for payments for me - which is amazing! Whenever I have any questions I get straight on the phone and their amazing team have either got the problem solved in seconds, or they get back to me as soon as they can with a solution. I cannot recommended this software and the support team enough. Thank you from one happy and less stressed Cheerleading coach!  read more

Katie Dignan

Katie Dignan

Sep 25, 2018

Amazing software that has helped our club so much!




‘Coacha revolutionised my program administration and saves me time and money.’

Sarah Watkins - Program Direction - GCA Cheer