Coacha's whole team is dedicated to making your life easier.

That’s quite simply the bottom line. With head offices based in Cheltenham, Gloucestershire (UK) our team of experts are here to help you. Day in, day out. Week in, week out.


home page coacha application group

Brilliant product… 

We have solved many issues with Coacha from booking people onto classes to sharing important documents and policies. It actually saves us time and effort!! And all information is stored in one place!

We have found Coacha very useful for all of our attendees, the sign up process has been great and having the ability to give the attendees all access to policies such as safeguarding at the point of signing up is really important to us.

Daniel - Founder/Director in UK - review on Capterra and a Coacha subscriber

The Coacha story

It’s 2014 and one of our co-founders, Chris and his wife Sarah are both trying to find the perfect piece of software and Apps for their own sports clubs. Chris for martial arts, and Sarah for Gymnastics and Cheer.

It wasn’t long before they were faced with the frustrations that our users still arrive to us with today. Complicated systems, poor design and usability, hidden fees and software that barely did some, let alone all of what they needed it to do.

It was at this point that Chris had the light bulb moment of developing a new piece of software that would deliver where others were failing. After much research, testing competitors and many late nights, the concept for Coacha was born.

Chris then took this idea over to the team at MA Design, a company he was a director of alongside his business partner a long term friend, Jason.

Well over 20 years technical, design and customer service experience

Coacha's sister company, MA Design, is a well-established Digital Agency with teams of experts who have been involved with all things web, software and digital for well over two decades. 

Working on projects similar to Coacha day in day out for clients meant that once signed off by the team, the process of taking Coacha from concept to completion was second nature for everyone involved. Being under the umbrella of an established agency meant that Coacha has been fully under the teams control since day one as there were no customers, investors or shareholders to answer to.

It's this combined with the hands on sports coaching experiences of Coacha's founders that has enabled the platform to thrive in a competitive commercial environment. 

Global growth, a growing team, and a glowing reputation

Utilising current staff and bringing onboard more people and technical specialists since, has seen the team grow considerably. The agency work was quickly phased out as Coacha began to grow rapidly and plans were developed to increased market share, reach a global audience and further build on its increasingly glowing reputation.

Product lead subscriber acquisition has been at the heart of Coacha’s success, and whilst Coacha has a carefully planned development framework, the team are always open to suggestions for new features and updates.

Active user feedback is at the heart of the software's development roadmap and the team always listens to, and consider, every request. 

This means that 70-80% of features and updates are influenced by Coacha subscribers and their real world needs.

That said, some suggestions can be pretty niche (and sometimes downright wacky) so not all requests make the final cut!

The Coacha Story

It’s 1999. Two like-minded guys meet at work. Both have individual hopes of leaving corporate life and being their own bosses. A friendship is formed, a cleverly constructed plan hatched for a new Marketing & Software Agency (MA Design).

In 2001, after years working in the marketing and design industries, the demand from their personal clients meant the dream was beginning: both leaving their day jobs to focus on all things digital and design.

Jump to 14 years later. It’s 2015 and the years previous to this involved Chris and his (now) wife Sarah both trying to find the perfect piece of sports club management software for their own clubs. It wasn’t long before they were faced with the frustrations that our users still arrive to us with; complicated systems, tiered pricing structures, hidden fees and software that did some, but not all of what they needed it to do. It was at this point that Chris had the light bulb moment to make their own piece of software, and soon convinced Jason that it was an amazing idea.

Making products like this every day for clients, and self-funding the project, the process was less scary and more exciting – and still is. Coacha has continually evolved and grown since launch, and continues to do so. With new payment plans, and constant feature additions loyal subscribers are continuously growing and the whole Coacha team are doing everything they can to help clubs discover a better way to run their club administration.

We realise we tell you that we understand your frustrations and that we care a lot, and it’s because we genuinely do. We’re in your shoes daily, with the whole team coaching/involved in sport, and we only want what’s best for our clubs. We’re here to bring a change to club management software, to protect you from hidden fees, false promises and complicated, tiered systems. 

We’re Coacha & we’re here to make a difference.

Self-funded from the start

Coacha has been self-funded since day one. This means there are no investors to satisfy and no hoops to jump through. So, when we want to improve Coacha, we simply do it. We are a dedicated team that understand what you need and why. It’s our promise to you, and to ourselves, that we carry on this way.


Chris Davis

Chris has spent most of his life training in the martial arts as well as time competing at a national level in Badminton & Volleyball. He holds Black Belts in several martial arts, and is currently focused on Brazilian Jiu Jitsu (BJJ), coaching and developing the competition team in Gracie Barra Gloucester.

Chris is an active competitor in his own right having competed at a national and international level. He is also a member of the British Association of Sports & Exercise Sciences and developed his own methodology for coaching martial artists and combat sports athletes known as MartialBody.


Jason Ayers

Both Jason & Chris have never been ones to shy away from staying active, always living full lives. Jason spent his time following University being a semi-professional DJ, owning his own night club & doing lots of travelling.

He also played & coached Badminton for county & swam for his college team.

Comparing Coacha with other software and apps?

A few things to remember…

Firstly, we don't charge by the member, as that gets costly for you. Also, we never show adverts to your members. And we don't charge for updates and new features, nor the use of our iOS & Android Apps. Above all though, we don't draw you in with claims of 'FREE to use' then pile on extra charges later for unlocking functionality that should be included in the first place.
Few providers can make all of these claims. But we can.

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